We design, launch and scale
We partner with sophisticated entrepreneurs and the companies that matter to bring their vision to life
Get in touchABOUT US
Underdawgs are an innovation studio that helps our clients thrive in an increasingly competitive world
Who we’ve worked with
We help you
Bring your ideas to market 10x more effectively
Our primary mission is to innovate more effectively and efficiently. We make this happen by using our LAUNCH framework on every project we do.
Deploy the latest AI models into your product
We use the latest AI technologies in interesting ways that add value to your customers. We don’t do gimmicks.
Create new products and services
From ideation to delivery, we help you build ambitious products that will boost your business.
Supercharge your existing products and services
We’ll help you extend and re-shape your current proposition with new features. That means you add even more value to your customers and staff. More stickiness, more pricing power.
Launch a new venture or startup
We partner with sophisticated entrepreneurs and large companies to explore new ventures. We take new business concepts from idea to launch and beyond. See our Bets page for more details.
Reconnect with what your customers want
Through rigorous research and experimentation, we pinpoint your customers’ undiscovered needs. We then deliver solutions that delight them.
Find the best areas to innovate
We use data-informed processes to help you decide where to innovate. Whether that’s a new customer-facing or internal product, new features, improved processes or even a new venture.
Our latest work
Our Services
All of our services are delivered through our LAUNCH framework. Read more about LAUNCH here.
Innovation Programs
Creating innovation programs that maximise your ROI and minimise your risk
Concept validation
Running experiments and using real insight to push your ideas forward
Research
Ensuring your innovation efforts solve real user needs
Product
Building a vision and roadmap that delights users whilst achieving the business’ KPIs
Design
Using a user centred design process to create a beautiful user experience
Engineering
Using the best and fastest tools to enable rapid prototyping
Marketing
Optimising brand exposure and customer engagement to drive business growth
Growth hacking
Finding creative low cost marketing techniques in order to grow fast
Analytics
Using data to find out what’s working well and what to improve
Who we help
We work with businesses at any stage
Entrepreneurs
From idea to launch, find out how we can help you build your new venture
SMEs
Innovate more effectively, build a new business line or launch new products
Corporates
Implement innovation programs, launch new ventures or create new products and services
Private equity
Reveal and implement key innovations that help your current or prospective companies thrive
Partnership principles
Our commitments to you
Our journey together
We can join you at whatever stage you are at and take you on a journey towards our agreed destination. Our LAUNCH framework ensures perfect alignment at every step.
Data-driven guidance
To accelerate innovation, we must use data at every step. This approach helps us learn what works and what doesn’t, fast.
Strategic level thinking meets exacting detail
Everyone at Underdawgs is technically skilled - we all craft. Our founders have also been executives at some of the most innovative companies in the world. This means we effortlessly transition between the high-level and those tiny details that matter.
Building for the long-term
Our relationships are founded on trust and honesty. We will never string together a narrative that we don’t believe, even if it costs us. You’ll learn to trust our judgement and our character.
Complete Transparency
You’ll always know what we’re doing, why, and how it serves our shared metric of success. We maintain open communication throughout our partnership; no sugar coating, no blurred lines.
Your worries, gone
Forget those sleepless nights. We manage projects meticulously. We pull you in when necessary and take the reigns whenever we can.
Streamlined ways of working
We work with small and empowered teams on short cycles with fewer meetings and a focus on doing.
If you’re not happy, we’re not happy
We are the only innovation studio that offers a guarantee on our work, or your money back. This is not lip service, it’s in our contract.
Our latest thoughts
